THANH HOA CULTURAL HERITAGE IN THE DIGITAL ERA: PRESERVATION AND PROMOTION OF VALUES FOR TOURISM DEVELOPMENT

Abstract

Cultural heritage is essential for shaping local identity and serves as a key resource for sustainable tourism. Thanh Hoa, rich in history, has diverse tangible and intangible heritage closely tied to its development. In today’s digital era, preservation alone is not enough; heritage must be identified, documented, digitized, interpreted, and integrated into tourism. This study analyzed Thanh Hoa’s heritage in the context of digitalization and tourism, examining achievements, challenges, and causes. Using an interdisciplinary approach, it proposes solutions to improve heritage databases, enhance digital interpretation, develop digital cultural tourism products, and strengthen collaboration. Effective digital transformation requires balancing authenticity, data management, and transforming cultural values into meaningful tourism experiences.