SOLUTIONS TO IMPROVE THE HUMAN RESOURCE QUALITY OF COMMUNITY - BASED TOURISM IN THANH HOA NOWADAYS

Abstract

Thanh Hoa province possesses potentials and strengths in eco - tourism and community - based tourism. According to statistics, in the 2016 - 2020 period, community - based tourist attractions received over 2.3 million visitors as estimated, accounting for 5.5% of the total number of tourists in the province, 2.0 times higher than in the 2011 - 2015 period. The average growth rate reached 25.6% per year. Apart from the achieved results, community -based tourism in Thanh Hoa also faces many difficulties. All that matters first and foremost is that the human resource quality of community - based tourism must be improved. The article analyzes the current situation of community - based tourism human in Thanh Hoa province and proposes solutions to this problem