"HEALING TOURISM" – THE EMERGENCE OF A NEW TRAVEL TREND AND ITS POTENTIAL FOR THE TOURISM INDUSTRY IN THANH HOA PROVINCE

Abstract

Healing tourism is a trend in modern travel that combines physical and mental wellness therapies to help individuals restore balance in their lives. This travel trend is gradually gaining a significant position in the global tourism industry's development. As a result, Thanh Hoa is also exploring new directions, as the province is endowed with diverse natural resources, a rich system of cultural heritages spread across the region, and a vibrant, healthy culinary culture-all of which provide favorable conditions for the development of healing tourism. The paper analyzed the potential, values and development trends of healing tourism and also proposed ways for Thanh Hoa's tourism to promote tourism products for visitors in the coming time.