CULTURAL INDUSTRY DEVELOPMENT IN EAST ASIAN COUNTRIES AND LESSONS LEARNED TO DEVELOP VIETNAMESE CULTURAL SOFT POWER

Abstract

With a history of thousands of years of formation and development, Vietnam is one of the countries with a long cultural tradition. It is culture that has contributed to increasing Vietnam's potential, strength and prestige in the world. Therefore, promoting Vietnam's cultural soft power is an important task so that culture can truly become a solid spiritual foundation of a society, a driving force and an endogenous strength to ensure the sustainable national development. Through the experience of developing cultural industries in East Asian countries, the author gives initial suggestions so that Vietnam can learn, choose, and promote the strength of the cultural industry for the national construction, national development and international integration.